“Changing the tire while the car is moving.” Trite? Yes. True? Absolutely. But today, it’s more literal than ever. Shops…
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From Word-of-Mouth to Web Search: How Collision Repair Customers Find Your Shop in 2025
Pre-2020: Trust in Word-of-Mouth Before COVID-19, most customers found their collision repair shop the old-fashioned way—through a friend. According to…
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Collision Repair Shops: Are Your Texts Building Customer Trust or Pushing Them Away?
Communication is the backbone of customer satisfaction in the collision repair industry. When a customer entrusts their vehicle with your…
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Why Is Everything Digital in the Body Shop EXCEPT the Customer Experience Process?
A few days ago was Cyber Monday. And like many of you, I spent the day snagging those deals on…
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