“Changing the tire while the car is moving.” Trite? Yes. True? Absolutely. But today, it’s more literal than ever. Shops…
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From Word-of-Mouth to Web Search: How Collision Repair Customers Find Your Shop in 2025
Pre-2020: Trust in Word-of-Mouth Before COVID-19, most customers found their collision repair shop the old-fashioned way—through a friend. According to…
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Step One to Getting Reviews: Make Sure Customers Can Find You First
You can’t get reviews if customers don’t know where to leave them You can’t get reviews if your customers don’t…
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Why Customers Aren’t Leaving Reviews—And the Simple Fix That Works
You know your business provides great service. Customers leave happy, they say they’ll leave a review… and then? Silence. It’s…
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Collision Repair Shops: Are Your Texts Building Customer Trust or Pushing Them Away?
Communication is the backbone of customer satisfaction in the collision repair industry. When a customer entrusts their vehicle with your…
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Stop No-Shows: Get Authorizations Signed Before the Appointment
In an industry that prides itself on precision, efficiency, and innovation, it’s surprising how many collision repair shops still rely…
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The Hidden Risks of Texting Customers from Personal Phones in the Collision Repair Business
Did you know that nearly 75% of organizations reported a rise in mobile phishing attacks last year? In the collision…
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Why Is Everything Digital in the Body Shop EXCEPT the Customer Experience Process?
A few days ago was Cyber Monday. And like many of you, I spent the day snagging those deals on…
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Why Forward-Thinking Shops Are Abandoning Clipboards for Digital Dominance
Imagine this: a customer walks into your collision repair shop and is handed a clipboard to fill out a paper…
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Why Customers Expect Digital Communication from Your Auto Body Shop
In today’s digital-first world, customers demand convenience, speed, and transparency in every interaction. Collision repair shops are no exception. If…
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